#REVIEWS OF MOVIES IN THEATERS NOW MOVIE#

ItвЂ™s as seismic of a shift as Chuck Berry pioneering rock nвЂ™ roll music. Hollywood has now shifted from a 60-90 day exclusive theatrical window where films didnвЂ™t arrive on SVOD platforms until roughly seven months after release to movies being rerouted to streaming after 45 days or less in theaters. This expedited the collapse of exhibitorвЂ™s outmoded exclusive window requirements.

#REVIEWS OF MOVIES IN THEATERS NOW MOVIE#

With movie theaters largely shuttered during the majority of 2020, studios began releasing films directly to consumers via premium video on demand (PVOD) and various streaming platforms. Paramount Pictures Shrinking the theatrical window L-r, Marcus (Noah Jupe), Regan (Millicent Simmonds), and Evelyn (Emily Blunt) brave the unknown in A Quiet Place Part II. This highlighted the conflicting approaches studios are taking to maximize the value of their IP in a landscape fraught with challenges and uncertainty. To better understand the multifaceted strategic choices studios must now make, we looked at the film industryвЂ™s shrinking theatrical windows, the divide between theatrical and streaming intellectual property, and the value of streaming subscriptions versus box office totals. Should studios relinquish the high-upside revenues of theatrical and go all in on streaming, the apple of Wall StreetвЂ™s eye? Can SVOD replicate the financial success of a box office hit?

Reviews of movies in theaters now